3 day workshop/laboratory for artists, activists, cultural managers...
with Prof. Giep Hagoort - researcher and chairman of Center for Art &
Economy of the Utrecht School of the Arts, The Netherlands
29. 9. - 2. 10. 2005
Monastery Bechyně, part of "On-time" festival
In the 21st century, there is an enormous need
worldwide for a basic knowledge of management in the cultural sector. This knowledge
fills the existing gap between general management theory and cultural praxis.
It helps students, teachers, artists and practical art managers in translating
management theory into successful cultural organizations. Intercultural network
competences will be the key to the survival of artistic workers and art managers
in a cultural Global Village that will be dominated by the digital revolution
and artainment in a diversified context. (excerpts from Art Management Entrepreneurial
Style)
The recent development for cultural and artistic bodies in the "new" socio-economic climate, the meaning of membership in the EU and other factors are increasingly essential to be dealt with when successfully managing cultural projects. It is pertinent to be well equipped with knowledge and the appropriate tools, as well as being well connected with like-minded cultural organization.
Prof. Giep Hagoort will introduce "interactive art management" as an increasingly important and necessary method, approach and tool, and suggest ways for its successful implementation. Among the core issues that will be reflected upon are cultural leadership, teamwork, strategy development etc., as well as the differences in the implementation of models for cultural management in the West as opposed to Central and Eastern Europe. He will examine the role of cultural entrepreneurs, that hold the key to the future in culture, and the need for Intercultural Network Organizations, that are essential to meet the challenges for the cultural, non-profit sector.
To enable and stimulate the exchange of experiences between people who are active in the cultural sphere from the non-governmental sector, and who work with international co-productions, and/or in interdisciplinary projects.
To explore the practical implementation of the interactive art management with focus on practical projects and issues.
To discuss and explore the different models for implementing cultural management in the "West! versus Central and Eastern Europe. To reflect on specific situation in Central and Eastern Europe (such as the changes in society as in cultural policy after the entrance into the EU). To compare functional models and experiences from the West with Central and Eastern European perspectives.
To discuss perceptible chances, future challenges and visions for the cultural, non-profit sector. In this context, we will examine the notion of an European cultural "creative landscape".
This workshop aims at focusing on practical experiences and visions of the
participants’, in creative confrontation with Prof. Giep Hagoort from Utrecht
School van den Kunsten, The Netherlands, a renown specialist in this field.
The participants are encouraged to co-create the specific learning
process within this interactive workshop. Therefore, participants are
expected to send a description of their project, either as concept or in development
and/or to articulate their specific interests, needs and „hot“ topics prior
to the workshop.
Up to 6 projects will be chosen as case studies and will be presented,
examined, analyzed and discussed. In this way, real situations are
being worked on, reflecting the specific needs of the participants. Through
this framework, different experiences will be shared and compared, questions
raised and possible answers developed.
Through the presentation of the participants' projects, feedback is being provided
not only from a renowned specialist as well as from the other participants.
This "group brainstorming" creates an unique occasion for self- reflection
and re-evaluation of the participant’s approaches, attitudes, weak and strong
points, allowing for fresh views and the development of realistic strategies
for the management of a successful project.
Prof. Giep Hagoort will lecture and animate this workshop/laboratory and will
bring qualified expertise of "Interactive art management" and "cultural
entrepreneurship" as a theoretical framework for cultural (art) management
strategies, international collaboration and exploration of practical possibilities
of "survival" and sustainable development of ("independent")
cultural organizations and projects. Analysis of their driving forces, their
needs and conditions under which they survive, their strategies, successes and
failures will be an important part of the discussions.
Prof. Giep Hagoort has previously lectured two workshops in Prague, coordinated
by our partner-association Mamapapa. In the last one "Project thinking",
held in autumn of 2004, Prof. Hagoort provided insight into the practical applications
of interactive art management strategies and reflected on specific situation
in Central Europe. The strategies of four organizations or projects were then
discussed and examined: MAPA - Moving Academy for Performing Art, Mamapapa's
Dancing Villages project, Center Klášter's vision for an art/educational center,
and Skutr' theatre touring program.
Prof. Giep Hagoort studied Law at the Utrecht University and received a PhD
in Economics from The Netherlands Business School of the Nyenrode University.
As director and lecturer of the Center for Art & Economy of the Utrecht
School of the Arts, he manages international training projects. His books and
papers discuss cultural entrepreneurship, cultural strategic management, cultural
projects and cultural policies. In 1988, he initiated the Master Program of
Art and Media Management (MA AMMEC in a European Context) at the Utrecht School
of the Arts. [www...]
He is the author of Art Management Entrepreneurial Style. In this book, he outlines
the basic knowledge for management in the cultural sector.
"What counts for me, as the promoter of the MAPA training program is the
fact that in the young central - and east- European landscape of performing
"art-entrepreneurs" such a growing awareness of private responsibility
can be seen.
"Interactive art management" is the only chance to stay firm and strong
in the complicated process of making and financing performing arts projects,
no matter if you participate as an artist, a manager or a team of managing artists.
Our profession forces the team decision-making more and more towards not loosing
the
connection with the sometimes turbulent "euro strategies" or even
deciding to stay far away from it. Participating in this qualified workshop
gives participants the opportunity to share
experiences, not being obstructed by make-believe-profit-strategies."
Ide van Heiningen- performing artist, founder of Moving Academy for Performing Arts (MAPA) Amsterdam, participant of a "interactive art management" workshop lectured by prof. Giep Hagoort in 2004 in Prague.
number of participants: up to 20; individuals or two person teams
cultural organizers and managers, art producers, cultural activists, art management
students, artists and students working in various artistic genres and fields.
English
Jakub Deml - jakubdeml@klaster-bechyne.org